New Arrivals

6 months & up. Bright, lightweight, and easy for little hands to grasp, these Translucent Soft Blocks invite children to explore, stack, and create. The soft plastic blocks come in translucent primary colors that encourage visual exploration and early color recognition. With 80 pieces included, young builders can practice stacking, sorting, and knocking down while building essential fine motor skills along the way. The included storage container makes cleanup simple and keeps blocks neatly organized… More »

Birth & up. Dig into hands-on learning with this multi-activity sensory toy! Designed with moms and a child physical therapist, it helps babies and toddlers build fine motor skills, coordination, and early problem-solving through Montessori-inspired play. Includes 7 soft, textured veggies, 3 crinkly seed packets, a garden puzzle base, and a built-in baby-safe mirror. Little ones can plant, pick, and sort while developing grasp-and-release skills and exploring colors, textures, and self-awareness-all… More »

6 months & up. This versatile walker supports early development with four playful modes including seated activity, cruising, shopping cart, and stroller. A must-have for helping young infants build confidence as they learn and grow.  Packed with lights, sounds, and songs, this walker encourages learning through play. The light-up musical keyboard introduces shapes and numbers and includes 5 songs, 5 sound effects, and 5 piano notes for interactive fun.  Designed to promote balance,… More »

Birth & up. Soft, snuggly, and always a favorite, our baby mats are designed to last while bringing comfort wherever you go. Measuring 31"L x 23"W, this elephant mat features beautifully embroidered details, a luxuriously soft surface, and a durable backing. Lightweight and foldable for easy travel, these mats grow with your child. This mat is perfect for tummy time, playtime, or story time. Plus, they're machine washable for effortless care.

Remote control for the Obie and Illumination Station. This item ships with a USB dongle and remote control.

Remote control for the Beam Mobile.

Birth & up. This adorable collection of ocean friends is crafted from natural, organic rubber and tinted with gentle pastel colors. Each toy features a built-in rattle to engage and soothe newborns, providing both sensory stimulation and comforting play. The sweet Sea Horse, Turtle, and Dolphin are part of our Ocean Buddies Collection, and are perfectly sized for little hands to grasp. Sound toys like rattles help babies explore cause-and-effect relationships as they play and learn. Fully sealed… More »