New Arrivals

6 months & up. Bright, lightweight, and easy for little hands to grasp, these Translucent Soft Blocks invite children to explore, stack, and create. The soft plastic blocks come in translucent primary colors that encourage visual exploration and early color recognition. With 80 pieces included, young builders can practice stacking, sorting, and knocking down while building essential fine motor skills along the way. The included storage container makes cleanup simple and keeps blocks neatly organized… More »

12 months & up. Build, connect, and create endless roadway adventures! The Two-Way Foam Track is designed to spark imaginative play, problem-solving, and early STEM learning for young children. Featuring 28 double-sided foam pieces, each with detailed roadway designs, this versatile set allows children to construct unique paths, road systems, and play scenes again and again. Made from durable, easy-to-clean foam, these soft, puzzle-like pieces are safe for little hands and built to withstand… More »

12 months & up. Encourage children to recognize and understand facial expressions and emotions with a set of mirrors. Each one in this 8-piece set has a shatter-resistant mirrored side so children can see their own faces, and a real photo of a child on the other side. Children will be able to start to make connections between facial expressions and emotions, develop empathy and build social-emotional skills. Each mirror measures 6"L x 6"W.

18 months & up. Prepare your play kitchen with everything a little chef needs with this Deluxe Kitchenware Set. Made from a mix of easy-to-clean plastic and durable Poly+ and rust-proof stainless steel, this beautiful set is the perfect upgrade to any modern classroom's pretend play area. Large set encourages collaborative, social play. Set includes 4 plates, 4 bowls, 4 mugs, 4 spoons, 4 forks, 4 knives, a pot, frying pan, saute pan, a solid turner, stirring spoon, and ladle. Perfect for use inside or outside.

18 months & up. Zoom into fun with the Rollin' Race Car! Designed with sporty racing stripes and a cushy fabric seat, this ride-on car is perfect for active play. The 360 degree swivel caster wheels let toddlers glide in any direction, helping them build strength, coordination, and balance as they ride. Whether cruising through the living room or imagining a high-speed racetrack, little racers are in for a thrilling adventure.

Birth & up. Dig into hands-on learning with this multi-activity sensory toy! Designed with moms and a child physical therapist, it helps babies and toddlers build fine motor skills, coordination, and early problem-solving through Montessori-inspired play. Includes 7 soft, textured veggies, 3 crinkly seed packets, a garden puzzle base, and a built-in baby-safe mirror. Little ones can plant, pick, and sort while developing grasp-and-release skills and exploring colors, textures, and self-awareness-all… More »

12 months & up. Meet Hugsy the Weighted Hedgehog! Hugsy is a cuddly, friendly hedgehog designed with comforting weight and engaging textures to support moments of calm and sensory exploration. The gentle 2 lb weight offers grounding input, while the playful textures and details invite little hands to explore, fidget, and discover. Hugsy's uniquely designed back also allows kids to intertwine their hands as they hug and hold him for added sensory engagement.

6 months & up. This versatile walker supports early development with four playful modes including seated activity, cruising, shopping cart, and stroller. A must-have for helping young infants build confidence as they learn and grow.  Packed with lights, sounds, and songs, this walker encourages learning through play. The light-up musical keyboard introduces shapes and numbers and includes 5 songs, 5 sound effects, and 5 piano notes for interactive fun.  Designed to promote balance,… More »

Birth & up. Soft, snuggly, and always a favorite, our baby mats are designed to last while bringing comfort wherever you go. Measuring 31"L x 23"W, this elephant mat features beautifully embroidered details, a luxuriously soft surface, and a durable backing. Lightweight and foldable for easy travel, these mats grow with your child. This mat is perfect for tummy time, playtime, or story time. Plus, they're machine washable for effortless care.

12 months & up. This delightful series gently guides young children through the ups and downs of their very first experiences. With age-appropriate language, relatable situations, and warm, engaging illustrations, each story helps children understand new moments in a way that feels safe, fun, and encouraging. Simple yet heartfelt, these sweet stories are the perfect companions for building confidence and sparking conversation as children take on life's early adventures.

Remote control for the Obie and Illumination Station. This item ships with a USB dongle and remote control.

Remote control for the Beam Mobile.

Birth & up. This adorable collection of ocean friends is crafted from natural, organic rubber and tinted with gentle pastel colors. Each toy features a built-in rattle to engage and soothe newborns, providing both sensory stimulation and comforting play. The sweet Sea Horse, Turtle, and Dolphin are part of our Ocean Buddies Collection, and are perfectly sized for little hands to grasp. Sound toys like rattles help babies explore cause-and-effect relationships as they play and learn. Fully sealed… More »

12 months & up. Ideal first ride-on toy for toddlers learning to move with confidence. This four-wheeled, foot-powered wooden scooter helps build muscle strength, coordination, and balance. All while offering endless fun. Its rubber wheels glide smoothly across surfaces without scratching floors, making it great for indoor adventures and durable enough for outdoor play. Lightweight and easy to transport it also doubles as a push or pull toy, giving more opportunities for engagement. Maximum… More »

18 months & up. Spark creativity and learning with GraviBlocks! Designed to boost spatial awareness and cause-and-effect thinking, GraviBlocks helps children build hand-eye coordination, focus, and problem-solving skills through hands-on play. The included storage box with a building plate lid makes cleanup and playtime a breeze. Let imaginations soar with this ball run block set.

12 months & up. Make clean-up time just as fun as playtime! This playful, push-along toy picks up soft building blocks as little ones roll over the blocks, encouraging fine motor skill development, hands-on exploration, and imaginative role play. Designed to grow with your child, it features an adjustable handle and includes 6 soft and dishwasher safe Clemmy blocks.

12 months & up. Fill it up and hop right into the WonderFill Ball Pit. This foam ball pit expands when opened and comes with 100 crush-resistant balls. Pick a spot in any room and simply fill with the bubbly balls and hop in to get playtime started! Its squishy foam design gives kiddos a plush play space to develop gross motor skills and get the wiggles out when they're indoors. Get ready for big ball pit fun and a tubful of giggles! Measures 35"L x 35"W x 13"H.